Social Media Helps to Spread Awareness for the Event

The first and most obvious reason your music event needs social media marketing is that it helps to spread awareness. Your venue or band may not have much presence online, and that should change. No one will attend the event if they don’t know it’s going on.

Social Media Helps to Build FOMO

Fear of missing out (FOMO) drives many to make purchasing decisions on social media. If you can market your event as one for the ages or talk about how fast those tickets are selling, people will want to buy your tickets as soon as they can.

Social Media Helps People to Hear the Bands That Are Going to Play

People may have seen your music event advertised on fliers. Physical ads are still very important, especially in the age where everything feels like a giant digital ad. However, social media ads can do a lot of things, including showing the bands in action. You can upload videos of the bands performing, and if people like what they hear, they will want to attend.

What Sites Work Well to Promote Your Music Event?

There are several websites that you can use to promote your music event, including:

Facebook

Facebook is a great website for connecting with local communities. Facebook Groups connect you with like-minded people, including music fans and those in the area where the event will take place. You can also create events on Facebook. These events can promote themselves to the algorithm and provide all the information needed about attending.

Instagram

Instagram is a site that relies on visuals, making it perfect for promoting your event. You can upload the fliers or some Reels of the bands performing. Another feature is Instagram Stories. These are 24-hour posts, which you may use to create urgency or promote flash sales on tickets.

YouTube

YouTube can be a great platform to promote your event. When you encourage uploads of performances at the event, people may promote the event for you. You can make an official account and show videos of previous events in their entirety. Also, YouTube has Shorts, which may help you reach a certain audience.

TikTok

TikTok is an amazing platform if your event is for a younger Millennial or Gen-Z audience. It relies mainly on short, vertical videos, and its algorithm is quite good. Posting videos of the bands performing or showing behind-the-scenes content involving your event may help you attract fans.

X (Formerly Twitter)

X is another platform you may use to promote your event. If you can think of short, witty posts or ways to get people’s attention, your post may go viral. You can also purchase X Premium, which will give your event authenticity and a possible algorithm boost.

BlueSky

One emerging social media platform you may want to try is Bluesky, which is a growing alternative to X. Bluesky has a culture of sharing hobbies, and its custom feeds can be powerful. Not only that, but it’s a site where you don’t chase an algorithm but post great content and use the proper hashtags to grow. And take advantage of any features that emerge on this app.

Using Ads

Most of these social media sites (excluding Bluesky) have some kind of ad program that you can use to promote your event. These ads tend to be targeted, meaning you can select the location and demographics of your average audience member. Not only that, but these ads allow for flexible budgeting, which can help if your budget is lacking.

With that said, be sure that you have a catchy or memorable ad campaign. If your ads are dry or annoying, people won’t attend!

Get as Much Information as You Can Out

You wrote a post about the event, but you forgot to link people to where you buy tickets. No biggie, right? Wrong. Many on social media don’t like to go searching for this, and they may not attend your event.

Be sure to tell people when the event is, where, how to get tickets, how much you charge for it, and more.

Hire a Marketer

Finally, consider hiring a good social media marketer to grow your event. A good marketer may help you get the word out if you aren’t social media savvy or if you are too busy attending the event to invest too much time in social media.

Final Thoughts

A smart social media strategy can help sell out the venue for your music event. By using as many sites as possible and spreading awareness on them, you can get many sales. Good luck!

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Use Facebook Events and Groups

While Facebook is considered an aging site, it’s still a place people go to when they want to see what events are happening in their communities. The event feature can be powerful as long as you know what to do.

First, fill out all relevant information. The dates, the location, and fill out any information in the description. Tell people where they can buy tickets and how much. Have an eye-catching cover photo and a clever name for your event. Be sure your event is public as well. If it’s a private event, it

Also, post in there regularly. You may upload videos of your previous performances to hype up potential audiences who may have found the event through Facebook’s algorithm.

Facebook groups are also a great tool, especially if there are groups for your local community. As long as these groups allow people to post events, feel free to post information about your event there. You can also post information about your event on your personal Facebook feed if you wish. Your friends and family may want to attend!

Instagram Can Be a Great Place to Promote Your Event

Facebook’s sister site, Instagram, is also a powerful tool. You can use local hashtags and keywords and tag the venue location to get your event on the map! Upload photos of your event’s flyer to give all the information, then have a strong CTA.

You can also upload Reels, which can showcase the music in easy-to-digest videos. These algorithmic tools

Same With TikTok and YouTube

We’re bundling these two together because both focus on video. TikTok is great for short-form videos. YouTube has short-form videos via Shorts that you can utilize. However, YouTube also has the power to host videos as long as possible. One way for you to promote your music event is to make a channel uploading previous events in their entirety. The performances, the energy of the crowd, and the vibe of the venue can all contribute to someone making a purchase.

Offer Discounts

People love to save money, and this can help someone who is on the fence about attending your event want to attend it. You may offer early-bird discounts or have a Black Friday deal. Instagram Stories can be great for flash sales, as they have a 24-hour expiration date.

Give Consumers FOMO

Fear of missing out (FOMO) can be a powerful marketing tool. Giving constant reminders that “This event is for one day only” or “Tickets are selling fast” can people on the fence a push to want to buy tickets. They don’t want to regret not going, then seeing all of their friends having a good time at the event.

Tell People Where to Buy Tickets

Be sure there is a clear way to buy tickets. Some promoters make it difficult to figure out where to purchase tickets, or they post a link that doesn’t work. Be sure there is a clear place to go to buy tickets for the event.

Spend Money on Ads

Most social media sites have some form of advertising program that you can utilize. These programs can be powerful, as they can target consumers based on their demographics and location. Also, these ads allow for flexible budgets. Some bands may be starving artists who don’t have much to spend on advertising. People will see the event appear more.

Finally, Don’t Forget to Advertise Offline

While social media can be a powerful tool, you must not forget traditional methods. Printing out a flyer and sticking it on a community board or signpost is a way to grow your presence online, especially if you’re promoting a local event.

In an age when people are bombarded by ads online, a print ad can have more impact than you may think. So, be sure to focus on spreading the word in your local communities.

Many people turn to physical advertisements to find out what’s going on in their community, so be sure to utilize them!

Final Thoughts

Social media is a powerful tool for promoting music events. From creating Facebook events to uploading videos of your performances, you can utilize social media’s power and everything it offers to spread the word.

But again, physical media is also important when promoting your event, especially a local one. Good luck!

The post Tips On How To Promote A Music Event On Social Media appeared first on Perform-Fest.

When is the Most Popular Music Festival in Halifax?

Dates of the Festival

The Most Popular Music Festival in Halifax is an annual event that usually takes place in the summer months, typically in July or August. The exact dates of the festival can vary from year to year, so it’s important to stay updated on the official festival website or social media pages for the latest information.
One of the highlights of the festival is its lineup of talented musicians and performers, which features a diverse range of genres, styles, and cultures. From rock to pop, hip-hop to country, and everything in between, the Most Popular Music Festival in Halifax offers something for everyone.

Schedule of Performances

The festival typically spans several days and features a variety of performances across multiple stages. Each day of the festival is jam-packed with music, food, art, and culture, making it a must-attend event for anyone looking to experience the vibrant atmosphere of Halifax.
The schedule of performances for the Most Popular Music Festival in Halifax is usually released a few weeks before the festival begins. The schedule will include information on the exact times and locations of each performance, as well as the names of the performers and their setlists.
It’s important to plan ahead and make note of the performances you don’t want to miss, as some of the most popular acts can draw large crowds and fill up quickly. However, there are always plenty of amazing performers to see throughout the festival, so even if you miss one show, there will be plenty of other opportunities to experience the music and culture of Halifax.

Where is the Most Popular Music Festival in Halifax held?

Location of the Festival

The Most Popular Music Festival in Halifax is held in various locations throughout the city, including public parks, event spaces, and outdoor venues. The exact location of the festival can vary from year to year, but it’s typically held in central areas of Halifax that are easily accessible by public transportation or car.

Getting There

Getting to the Most Popular Music Festival in Halifax is easy, with a variety of transportation options available to visitors. If you’re coming from out of town, the best way to get to Halifax is by plane or train, as the city has a major airport and train station that serve various destinations across Canada and the United States.
Once you’ve arrived in Halifax, there are several ways to get to the festival grounds, including public transportation, taxis, and rideshare services. The Halifax Transit bus system is an affordable and convenient way to get around the city, with several routes that stop near the festival locations.
If you’re driving to the festival, there are several parking options available throughout the city, including street parking and public parking garages. However, it’s important to note that parking can be limited during peak festival hours, so it’s best to arrive early or use alternative transportation if possible.

Accommodation

If you’re planning on attending the Most Popular Music Festival in Halifax and need accommodation, there are several options available throughout the city. From budget-friendly hostels and hotels to luxury resorts and bed and breakfasts, Halifax has something for every traveler.
Some popular areas to stay in include downtown Halifax, which is close to many of the festival locations and offers a variety of accommodation options, as well as the nearby neighborhoods of North End and South End, which are known for their trendy cafes, shops, and restaurants.
It’s important to book your accommodation in advance, especially during peak festival times, as many hotels and other accommodation options can fill up quickly. Additionally, some hotels and hostels may offer special festival packages or discounts, so be sure to check with the accommodation providers for the latest deals and promotions.
Overall, the Most Popular Music Festival in Halifax is a great opportunity to experience the culture, music, and excitement of this beautiful Canadian city. With easy access to transportation and a variety of accommodation options available, it’s never been easier to attend this amazing festival and explore all that Halifax has to offer.

Who are the Performers at the Most Popular Music Festival in Halifax?

Headliners

The Most Popular Music Festival in Halifax is known for featuring an impressive lineup of talented musicians and performers from all over the world. The festival typically has several headliners, which are often well-known artists in the music industry.
Past headliners have included popular bands and solo artists such as Arcade Fire, The Killers, Mumford & Sons, Florence and the Machine, and Kendrick Lamar, among many others. These performers draw large crowds and create a buzz of excitement around the festival, making the Most Popular Music Festival in Halifax a must-attend event for music fans.

Local Artists

In addition to featuring popular headliners, the Most Popular Music Festival in Halifax also showcases the diverse and vibrant local music scene. Halifax has a rich and vibrant musical culture, and the festival is a great opportunity for local artists to showcase their talent and connect with a wider audience.
The festival typically features a range of local artists, from up-and-coming indie bands to established musicians with a loyal following. These performers often bring a unique and authentic perspective to the festival, showcasing the best of Halifax’s music scene and providing a platform for local talent to shine.

Emerging Talent

Another exciting aspect of the Most Popular Music Festival in Halifax is its focus on emerging talent. The festival often features a lineup of up-and-coming musicians and performers who are just starting to make a name for themselves in the music industry.
These emerging artists often bring a fresh and innovative perspective to the festival, showcasing new sounds and styles that are on the cutting edge of the music scene. Whether you’re a fan of indie rock, hip-hop, or electronic music, you’re sure to discover some exciting new artists at the Most Popular Music Festival in Halifax.
Overall, the performers at the Most Popular Music Festival in Halifax represent a diverse range of genres, styles, and cultures. From popular headliners to local artists and emerging talent, the festival is a celebration of music and culture that showcases the best of Halifax’s musical scene.

ALSO READ: What Are The Different Types Of Music Festival?

What to Expect at the Most Popular Music Festival in Halifax?

Food and Drink

The Most Popular Music Festival in Halifax is not just about the music – it’s also a celebration of food and drink. The festival typically features a range of food vendors and beverage providers, offering a variety of tasty treats and refreshing drinks for festival-goers to enjoy.
Whether you’re in the mood for a classic festival snack like popcorn or cotton candy, or you’re looking for something more substantial like a gourmet burger or wood-fired pizza, there’s something for everyone at the Most Popular Music Festival in Halifax. And of course, there’s no shortage of cold drinks to wash it all down, with beer gardens and cocktail bars offering a range of refreshing beverages.

Art and Culture

In addition to music and food, the Most Popular Music Festival in Halifax also celebrates art and culture. The festival typically features a range of art installations and cultural exhibits, showcasing the best of Halifax’s creative community.
From interactive art installations to live performance art, there’s always something interesting and thought-provoking to see at the festival. And with a diverse range of cultural exhibits and displays, festival-goers can learn more about the rich history and traditions of Halifax’s diverse communities.

Family-Friendly Activities

The Most Popular Music Festival in Halifax is not just for music lovers – it’s also a great destination for families. The festival typically offers a range of family-friendly activities, including games, rides, and interactive exhibits.
Whether you’re looking for a fun activity to keep the kids entertained or you want to take a break from the music and enjoy some family time, there’s plenty to do at the festival. And with a range of kid-friendly food options and non-alcoholic beverage choices, parents can rest assured that their little ones will be well-fed and hydrated throughout the day.

The Most Popular Music Festival in Halifax is truly an experience like no other, offering a diverse and exciting lineup of activities and performances that cater to all kinds of festival-goers. Whether you’re interested in sampling delicious food and drink, immersing yourself in art and culture, or enjoying family-friendly activities with your loved ones, this festival truly has it all.
However, it’s important to remember that while attending this event, you should always prioritize your safety and the safety of those around you. This means avoiding the use of drugs or excessive alcohol consumption, and following all drinking and driving laws in Nova Scotia.
By staying mindful and responsible while enjoying the Most Popular Music Festival in Halifax, you can ensure that you have a safe and enjoyable experience that you’ll remember for years to come. So come join the fun, explore all that this incredible festival has to offer, and create lasting memories that you’ll cherish forever.”

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If you’re looking to invest in the music industry, it’s important to note that music stocks include a wide spectrum of businesses. For example, there are record labels, streaming services, radio, etc. So, it’s a wise idea to consider all your options carefully before making a choice.

In this article, we examine the potential for investment as well as some current fads in the rapidly developing music industry.

Why Invest in Music Industry Stocks?

One thing is clear – we have entered a golden era in music, with technology continuously transforming how listeners consume music. There are now virtual reality concerts and unrestricted access to any song anytime, like never before. As a result, analysts believe that increased competition will likely drive up the value of music royalties, licenses, and other related assets. The significant potential is presented by this trend for investors, labels, listeners, and artists alike.

The music industry is really developing rapidly – and these are not just empty words. BBC’s research shows that global music revenues witnessed an 18.5% increase to $25.9 billion in 2021. This level is the highest in recorded history, with most of the growth fueled by streaming services. Streaming services had 523 million paid customers as of 2021. In summary, the music industry presents numerous opportunities for tremendous growth. It’s a profitable venture for individuals and businesses looking to invest. 

However, like with other investments, it’s only wise to consult expert stockbrokers who will introduce you to the best online platforms like MT4, MT5, WebTrader, etc., increased asset availability, and more lucrative commissions. Experts at brokerschart.es do an excellent job of compiling the details of all of them in one location and highlighting how useful they are to users. If you are thinking about investing, such portals will help you get acquainted with the current market offers and learn the basics of trading. The first steps in investment should begin with training – this is, without a doubt, an important stage.

How to Invest in Music Industry Stocks

So the first thing, as we said, is learning. Familiarize yourself with the principles of trading, investment basics, available offers on the music investment market. When the theoretical part is mastered, then proceed to the practical side. 

You can start investing in music stocks by opening a live or demo trading account with a reputable online trading platform. Then choose an appropriate type of trading like CFD or forex trading. Check https://brokerschart.es/mejores-brokers-cfds to get aware of CFD and trading platforms where you contract with a seller to pay you the difference between the current value of a stock index, currency, etc., and its value at the time the contract expires. Due to its design, this investment component has the benefit of allowing for simple asset diversification and substantial leverage. If you want to invest in the music industry and exchange forex with ease visit https://brokerschart.es/mejores-brokers-forex for more details.

What to invest in?

Music Streaming

Thanks to technology, music streaming services have consistently enjoyed massive growth despite the challenges of the global pandemic. Numerous hit songs from Rihanna, Taylor Swift, Ed Sheeran, etc., have gotten billions of views, highlighting the power of mass distribution.

The Recording Industry Association of America (RIAA) estimates for 2021 show that the U.S. streaming service industry generated about $12.4 billion in revenue. This sum represents 83% of the whole music industry’s earnings.

Additionally, according to the RIAA, paid memberships to on-demand streaming services rose by 23% in 2021, reaching $9.5 billion. From 75.5 million customers in 2020 to 84 million in 2021, the average number of subscriptions increased by 11%.

Live Music and Concerts 

Like most entertainment industries, the live music sector suffered a great deal from the global epidemic with many publicly traded enterprises losing more than 50% of their market value. Fortunately, live events have returned, with concert attendance witnessing massive growth like never before.

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The modern entertainment industry often takes the form of different organizational units. Each unit has certain levels of expertise and roles, such as concert agencies or production companies. For example, a concert agency consists of producers and publicists, who handle coordination and promotion for a band.

This issue becomes apparent when considering the rapidly slowing degree of innovation in the construction of concert halls as a part of any city’s cultural life. As you know, education, cultural and educational functions are some of the most important things that performances provide. Having good quality content is vital to the success of a performance and may affect your younger audience.

Concerts are constantly being modernized with new music and performers becoming more popular than ever before. The new breed of person with talent will soon find their name appearing on screens and in the pages of the press. In addition, with the advancement of performing arts, its technical component saw an enormous growth: sound and lighting equipment, stages were improved. We’ve come up with new ways to do special events and that has led to better concerts. Most concert organizers don’t have the opportunity to develop and achieve new results in their creative and professional activities. There are a number of problems that hinder the process of creating a quality product in the entertainment industry.

The most acute problem and the first one that organizations have been facing for years is funding. There are not enough resources available for holding events, which means that commercial activities allowed by the charter of the organization don’t bring any significant income. For these reasons, concert organizations must always be in a state of economic flux…

Concert organizations spend significant money renting the space they’re in and transport services.

The production of the concert relies on an external venue and equipment. So there are many companies that provide stage and equipment for rent, but it doesn’t always correspond to the quality of their needs.

After renting a stage and technical equipment, the most expensive item in the production of a concert is scenography. As you know, your staging needs to be designed in compliance with a theme and with your audience’s tastes and sensibilities in mind.

One important thing you should know about when planning an event is advertising. And one of the problems with that is, manufactured and installed posters etc can get ruined or vandalized.

The public likes to be entertained, but not everybody can get access to high-level shows. This is not about entertainment geared towards the masses, but more about professional art. The organizers need the hall to fill up in order for the concert to turn a profit. However, by decreasing your ticket prices to allow more people to attend, the organization would produce at least a minimum of profit.

The growth of concert commerce has led to a proportional proliferation of poor quality, low quality products. For example: A high-quality event should have educational, pedagogical functions and other means with the goal to achieve it’s main goal. It is necessary for an event to express and serve it’s purpose. The author’s idea should be expressed as well. Yet, for concert organizations it is a matter of survival in the service market. Quality content often doesn’t bring in as much revenue, and so it becomes a choice between quantity or quality.

In order to be able to invest its future, the company has been developing and diversifying its services.

It’s common for organizations to face budget issues that are impacting the speed & decision making of the business. Institutions can no longer rely on internal resources to make improvements and are specializing in a niche.

The major problems with concert organizations are reducing their income and stagnating the quality of their business. For these organizations, it’s almost impossible to produce an event without an audience. The production and reception of events are contingent on each other — if one of them declines, the other will falter too. As this problem is hindering the development of concert activities, one of the most important tasks of a concert will not be fulfilled – the formation to form an audience. That’s because, first and foremost, concerts should provide products (entertainment) that their potential audience can deterninely enjoy.

There are a number of challenges in organizing concerts in today’s world?

Market saturation has led to a decrease in ticket sales. With so many concerts happening every day in big cities, there is little room for another event. You are simultaneously competing with nearby concerts and other forms of entertainment, like movies or restaurants. The time and money you invest in a product are a good measure of the emotions it will give back to you.

Not many musicians “collect” or in fact, as we see it happen most of the time. They can have a partner in their city or if they don’t they might charge you an inflated fee and then the management will take on all of the risk.

Competition is hard to come by in this industry. In a city of 10-15 organizers, they all work in the same music format. Existing musicians don’t have to worry about losing their audience as there are so few of them, but it’s not enough to produce a sense of healthy competition.

One of the best reasons to hire an event organizer is that they will have experience working in a variety of settings. That said, it’s important to understand that no matter how much experience the organizer has, events will always be unpredictable. The end result is a collection, it’s this that determines profit and can depend on many things: what concerts will be in this month (somebody recently went to a concert that’s more attractive, have spent all the money and didn’t come to you though he would have liked), the weather on the day of the concert has been gradually increasing in probability (the pre-sale may be as low as 70%), how long the artist has been in town and how his show went (to see if people have gone to see him or not), whether you have chosen the right platform for the artist (whether fans of the artist’s followers will go there) and further down the list.

As such, there are several recommendations for getting started in this area.

Starting off with small gigs in your hometown helps you get more experience as a DJ. If you have all the necessary equipment, it can be a better option than playing in cities where there is already a huge competition.

To get a job in any related industry, the best thing you can do is to find a company that works in the area you want to work in. You may be able to get some experience as well by volunteering for cool concerts or handing out flyers. To really have a chance at getting an assistant administrator position, you should be on the lookout for openings too. Practice shows that at work, if you have the drive and passion to learn, you will quickly catch up and people with a lot of enthusiasm are noticed very quickly.

If you love music and live in a city where concerts aren’t held every day at 5 different venues, you have a lot of free time on your hands or have the opportunity to experiment, writing reviews might be worth a shot.

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Instead, they opt to attend smaller events, featuring local acts and (normally) cheaper food and drink.

Thinking about running your own music event? Check out our previous blog for a few ideas on how to plan one successfully. Once you’ve got the event organised, here are a few music event management tips to make sure it runs as smoothly as possible.

1. Think about marketing—before, during, and after

Organising a music event can be a very stressful and tiring thing to do. You want to make sure that all the effort you’ve put in has been worth it. There’s no better way to do this than through effective marketing — before, during, and after the event has taken place.

Before

Prior to the event, you need to keep your attendees excited about coming. This means regularly updating them with line up announcements and related information. Likewise, you’ll also want to attract more people to come to the event. Providing updates and fresh content through social media is a great way of engaging with the wider public.

During

During the event itself, film as much as you can: audience reaction shots, live recordings of the participating artists, and swooping shots of the venue itself. You could even hire a cherry picker or scaffolding tower to get those high-angle and swooping shots you often see in films and on TV.

You should also think about the “Instagrammability” of your event. Create areas of your venue where attendees can take and post photos. Or come up with a Snapchat filter and event hashtag that your guests can share.

After

Having a catalogue of the above film snippets can really help when marketing your future events This is because it will provide attendees with content to share, which will give your event or website more exposure.

2. Keep your carbon footprint down

Climate change is no secret. Atmospheric carbon dioxide is increasing, sea levels are rising, and ice caps are melting. With that, many people are becoming increasingly aware of their carbon footprint, wanting to sustain the planet.

So, why not do the same at your event? Implement a range of eco-friendly techniques that will keep your event’s carbon footprint as low as possible. Here are a few ideas to get you started:

Go ticketless

Design an event app for your guests to use, so that they don’t have to worry about printing their tickets beforehand. This will save you and your guests both time and money.

Use biodegradable cups

It’s no secret that there’s often a lot of drinking involved at music events. By using biodegradable cups, you can ensure that you and your guests do your bit to protect the planet. Inebriated guests are also less likely to walk miles to find the nearest recycling bin, so make sure your venue has lots available.

Hire local food trucks

Hiring local food trucks keeps transportation costs down, which will make a big impact on your event’s carbon footprint. Plus, if those food trucks also use local produce, you’ll be helping the local economy out as well.

Stick to energy efficient lighting

Music events tend to have a lot of lighting, from fairy lights in tents to on-stage lighting. By using energy efficient lightbulbs and solar-powered lighting options, you’ll do your bit for the planet and also save money on energy bills.

3. Organise your acts well

A music event is often only as good as its acts, so it’s important to nail your line-up. Not only that, but you also need to organise the order of your acts well. You wouldn’t want a mellow acoustic singer-songwriter playing on a lively Saturday evening, for instance. You’d want a much higher energy band or DJ on instead.

Organising your acts is much easier said than done, as there’s a lot to think about. Music event management is no walk in the park.

Put yourself in your guests’ shoes and think about the order you would like to see your acts playing in. Also, make sure to leave enough time for set-up, soundchecks, and breaks for participating musicians in between acts. No artist likes to rush their preparation.

Reverb Nation in particular has a location-based filter, making it easy to find and contact acts in your area.

4. Use good quality equipment

It’s all well and good to have the perfect setup for your event. But without the right equipment, it could all go terribly wrong. You need to think about the size of your venue and implement speaker set-ups to suit.

Similarly, you need to ensure you have enough good quality microphones, cables, and other sound equipment available. You want each of your guests to be able to hear the acts, whether they’re at the front of the stage or the very back.

Furthermore, while most acts will bring their own instruments and equipment, it’s often a good idea to have your own general music-making accessories as a back-up in case of an emergency. For instance, a stock of guitar strings, straps, drum sticks, capos, or plectrums to fall back on can be a big help to a participating musician.

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We’ve put together a few key steps to help you plan a music event. We’ve also included specific tips and resources you can use.

These steps aren’t particularly glamorous. But ask any music promoter: They’ll tell you that anything that saves time and speeds up the process is welcome.

1. Set your budget

There is a reason that budgeting is the first tip on this list. The money you have to spend will dictate most of the decisions you make. If you don’t set a budget, you will almost certainly overspend.

You don’t have to spend a fortune. Plenty of legendary gigs have been put on in the back room of pubs with bands that most of the audience haven’t heard of.

The important thing is to work out how much money you can afford to spend. This way, you won’t be out-of-pocket. A successful event will even end up making a profit (or at least breaking even).

The budget for every gig will vary slightly. Think about how many people you hope to get to the event. What’s a realistic price for tickets? Your budget should never exceed what you plan to make on the door. Else you’ll end up losing money.

2. Find the right venue

The venue is a huge part of the gig. It adds to the ambience. Some people religiously visit the same event venues and are fans of the space as much as the band.

Google is definitely helpful for finding venues, but there are other methods.

Websites like Venuefinder are helpful: They have already gathered important details such as disabled access and contact information. There are a lot of non-music venues there, too. Ensure the venue is suitable for concerts or you’ll will be wasting time getting in touch.

Another good method is to ‘reverse engineer’ gig listings. Have a look at similar gigs in the area. Check the venue listed. From here, you can find the relevant contacts at the venue. Bands in Town is a website where thousands of events can be searched and explored by area.

Sure, a venue needs to have all of the necessary facilities. But it also must have that little bit of atmosphere you may not require for — say — a conference. Consider not just the capacity, facilities, and location of the venue, but the reputation they have for music.

3. Sign up bands and artists

This step is interchangeable with finding a venue. You’re probably planning a music event because you already have bands and artists in mind. If not, be prepared for the difficult (but rewarding) task of finding and booking your musicians.

The scale of your music event is a big consideration here. Bands who are just starting out will probably be happy to play in pubs and clubs. The small gigs at the start of a career are a rite of passage for musicians.

Don’t spend a fortune on booking performers who are expensive if you’re starting on a small scale.

On the other hand, think about the band or bands bringing fans. At least one of the bands on your lineup should be a draw and bring along a lot of their own fans. Hiring three unknown bands for a venue with a 1,000-person capacity is a recipe for disaster.

Finding bands requires some legwork. This is especially true if you do not have any in mind.

A search on Google will yield results such as function and wedding bands. These are costly and will play cover versions of songs. It’s probably not what you have in mind for your music event.

The best method is to go to where musicians hang out, both online and offline.

Offline

Check gig listings for which bands are ‘doing the circuit’ locally. Local practice rooms and venues are a good place to find the names and genres of some bands in person. Ask around your friends, especially those who consider themselves music aficionados.

Online

Twitter, Soundcloud, and Facebook are all helpful places to search. Reverb Nation has a function which allows you to search by location. This is a lifesaver if you’re looking for local bands. Message performers to ask how to book them and check their availability.

Bands in Town is great for finding venues, but it has loads of gig listings, too. This can give you a list of bands to explore for your own event.

The unsigned guide is a music directory that’s a very detailed and useful resource for anyone working in the music industry. They have a list of over 70 booking agents and contact details for all of them. It isn’t free to access, but if you’re serious about finding rising talent, it is worth the £4.99 monthly fee.

Be sure to book bands who are in similar genres so as not to put off your punters. It is time consuming, but finding performers is fun, too.

4. Plan equipment and tech

There is every chance that you won’t have to deal with equipment and sound engineers when booking a gig, but it is best to check.

While many venues will have their own PA system and the staff to run it, make sure you ask. See if you need to hire or purchase anything additional.

You should always ask the performers for a list of any specific equipment they need (that they don’t plan to bring themselves). Establish who is setting up the equipment and who is running the mixing desk on the night. Communication is key here.

Heat on the Street have created a checklist for events to help you keep track of all production costs and considerations.

5. Consider event logistics

Logistics is quite a broad topic. If you’re the creative type, just the word itself will probably make your skin crawl.

Certain things will always have to be discussed and considered well in advance of the gig. The following list shows some of the logistical aspects you’ll need to think about to make sure everything runs smoothly. Make sure you:

• Book the venue on a date suitable for all parties including performers.
• Set up marketing channels such as event pages, invitations, and posters.
• Set a timeline for the day of the gig, including when the performers and any staff need to arrive.
• Plan security and door staff to handle on-the-day ticket sales, hand out event badges, and so on. (Ask the venue if you are expected to provide staff.)
• Follow health and safety protocol. The venue will be able to help with this, but you should alert performers, staff, and attendees. This article has some excellent tips on health and safety for events.
• Sort out your pricing and ticketing. Ticketing is made much easier by using a platform such as Billetto. You can create multiple ticket categories and set the maximum capacity so you don’t have to worry about overselling.
• Check if there are any curfew or license concerns. Set a firm time you have to finish. Create a running order. Performers may be tempted to overrun, so warn them that this isn’t possible. Tell them the PA system could be cut off.

The post How to Plan a Music Event: 5 Steps to a Successful Gig appeared first on Perform-Fest.