However, organising a successful casino festival requires careful planning, meticulous attention to detail, and a strategic approach. Today, we will explore the essential tips and strategies for organising a top-notch casino festival. Whether you’re an event planner, a community organiser, or simply someone with a passion for creating unforgettable experiences, this guide will provide you with a roadmap to ensure your casino festival is a resounding success.

So, if you’re ready to dive into the world of casino festivals and discover the secrets to planning an unforgettable extravaganza, let’s get started with the essential steps to prepare for your event and bring your vision to life.

Organising a Casino Festival: Most Important Highlights

Taking on the task of organising a festival is hard enough. Therefore, let’s see some of the most important keys and tips you need to know before you start.

Preparing for the Festival

Preparing for a festival means doing a lot of things. Let’s take a closer look at what exactly you need to do.

• Defining the goals and objectives of the festival: Before diving into the logistical details, it’s crucial to define your casino festival’s goals and objectives clearly. Are you aiming to raise funds for a charitable cause, create a community event, or promote a specific organisation? Understanding your overarching purpose will guide your decision-making process throughout the planning stages.
• Establishing a budget and securing funding/sponsorship: Determine the financial resources available for your festival and create a detailed budget. Consider expenses such as venue rental, equipment, entertainment, marketing, staff, and permits. Explore funding options such as sponsorships, grants, or ticket sales to cover these costs. Reach out to local businesses, casinos, or organisations that may be interested in supporting your event through sponsorships or partnerships.
• Selecting a suitable venue and obtaining necessary permits: Choosing the right venue is crucial to the success of your casino festival. Look for a space to accommodate your expected attendees, gaming tables, entertainment, and other activities. Consider factors like accessibility, parking, and amenities. Additionally, ensure you understand and acquire any necessary permits or licences required by local authorities for hosting a casino-themed event.
• Assembling a festival organising team and assigning roles: Enlist a dedicated team of individuals who are passionate about event planning and have diverse skill sets. Assign specific roles and responsibilities to team members based on their expertise, such as logistics, marketing, finance, or entertainment coordination. Regularly communicate and collaborate to ensure a cohesive and well-coordinated effort.
• Creating a timeline and checklist for planning and execution: Develop a comprehensive timeline for the festival, from securing the venue to post-event activities. Break down the timeline into manageable milestones, and set deadlines for each task. Create a detailed checklist covering vendor contracts, equipment rentals, and more. Regularly update the timeline and checklist as the planning process evolves.

By carefully preparing for your casino festival and considering these fundamental aspects, you lay a strong foundation for a well-organised and successful event.

Event Logistics

Logistics are one of the most important aspects of any festival. If you make sure to organise everything and stick to the order, you’ll need strong logistic skills:

1. Designing the festival layout and floor plan: Create a well-thought-out festival layout that maximises space utilisation and ensures smooth flow for attendees. Consider the placement of gaming tables, stages, entertainment areas, food and beverage stations, restrooms, and other key elements.
2. Procuring necessary equipment, such as tables, chairs, and gaming supplies: Assess the equipment requirements for your casino festival rent or purchase adequate tables, chairs, and other furniture to accommodate attendees comfortably. Ensure you have a sufficient supply of playing cards, chips, dice, and other gaming accessories.
3. Hiring professional dealers or training volunteers: Your dealers’ quality greatly influences attendees’ gaming experience. Depending on your festival’s scale, you may hire professional dealers with expertise in various casino games.
4. Arranging for food and beverage services: Food and beverage options are important to any festival. Explore different catering options, such as food trucks, local vendors, or partnering with a catering service. Think about providing a choice of cuisines to accommodate various tastes and dietary requirements.
5. Implementing appropriate security measures: The safety and security of your attendees should be a top priority. Hire professional security personnel to monitor the festival grounds and ensure a safe environment. Install surveillance cameras in critical areas and establish a clear communication system for the security team.

Entertainment and Activities

A casino festival is not just about the games; it’s also about providing a memorable experience for the attendees. Consider incorporating various entertainment options and activities to enhance the atmosphere and keep guests engaged throughout the event.

1. Live Performances: Arrange for live music performances, DJs, or bands to create a vibrant ambience. Choose music genres that align with the casino theme and appeal to a wide range of attendees. Ensure the stage and sound setup are of high quality. Live performances can energise the crowd and add excitement to the festival.
2. Themed Decor and Props: Transform the festival venue into a captivating casino environment by incorporating themed decor and props. Consider setting up photo booths with casino-themed props to allow guests to capture memorable moments. Engaging visual elements can contribute to the overall festive atmosphere.
3. Contests and Competitions: Organise casino-themed contests and competitions to encourage active participation from attendees. Examples include poker tournaments, blackjack challenges, and slot machine competitions. Contests can add thrill and engagement to the festival.
4. Online Casinos: In the digital age, instant withdrawal online casinos have gained immense popularity. Consider incorporating online casino elements into your festival to provide a comprehensive gaming experience. Set up designated areas with computer terminals or tablets where attendees can access popular online casino platforms. Collaborate with reputable online casino operators to ensure your attendees a secure and enjoyable online gaming experience. And don’t forget to choose only fast withdrawal casino options.

Marketing and Promotion

To ensure the success of your casino festival, it’s crucial to market and promote the event to attract attendees effectively. A comprehensive marketing plan is essential, incorporating various channels and tactics to reach your target audience.

Create a well-rounded marketing plan that includes both online and offline efforts. Utilise social media platforms, email marketing, website promotion, and traditional advertising methods such as print ads or radio spots. Craft compelling messaging highlighting your casino festival’s unique aspects and attractions. You can maximise your reach and engage potential attendees through their preferred platforms by leveraging a mix of channels.

Consider collaborating with influencers or affiliates with a strong casino or entertainment industry presence. Engaging them to promote your festival through their platforms, blogs, or social media accounts can significantly expand your reach and attract a larger audience. Offering incentives or exclusive benefits to these influencers or affiliates can further encourage their participation and support.

A valuable marketing asset is building an email list of potential attendees and existing customers. Send out regular updates, exclusive offers, and reminders to generate excitement and encourage ticket sales. Personalise the emails to make recipients feel valued and engaged, and consider segmenting the list based on demographics or past interactions to tailor the content accordingly.

Anyhow, here’s the complete table you can use to get the most out of the marketing campaign:

Conclusion

Organising a casino festival requires careful planning, attention to detail, and a focus on providing an unforgettable experience for attendees. By following the tips outlined in this article, you can ensure the smooth execution of your event and create an atmosphere that captures the excitement and glamour of a casino.

Starting with thorough preparation, including securing the necessary permits and licences, organising the festival layout, and procuring equipment and supplies, sets the foundation for a successful event. Hiring professional dealers or training dedicated volunteers ensures fair and enjoyable gameplay while arranging food and beverage services adds to the festival experience.

The post How to Organise a Casino Festival: TOP Working Tips appeared first on Perform-Fest.

Before Covid-19, a Nielsen report found that more than half (52%) of the U.S. population enjoyed live music events so much that they would attend them at least once a year. Following the pandemic, another study reported that 96% of people planned to participate in live events as soon as they fully opened. Now that we’re here and fully opened, 25% of Americans made plans to attend live music events in the summer, and another 12% made plans for the fall. These figures are expected to continue rising each year.

The key to reaching these concert-goers is to look beyond just the traditional ways you once marketed your event. Here’s everything you need to know about the changes that have occurred since the pandemic and tips for using that knowledge to optimize the potential of your live music marketing.

Things ARE Different, But Live Music is Thriving Again: Update How You Reach Concert-Goers

First and foremost, traditional means of music venue marketing such as posters and flyers are still relevant today. However, digital promotions have become increasingly important to live music marketing now that most people spend their time online — both learning about your upcoming events and connecting with your brand. 

Take social media, for instance. Research shows that 95% of people follow at least one brand, and 52% of the time, people discover brands through social media. Moreover, more people are turning to the web in greater numbers for news, announcements, brand interactions, connections, etc., since Covid-19 hit. The number of internet users in 2020 alone grew by its highest percentage in more than a decade (10.2%) and has continued growing since.

What this means for your live music marketing is that you need to focus more on meeting potential concert-goers where they’re at (on the internet!). And this doesn’t mean just announcing your upcoming events. Today’s concert-goers — 78%, in fact —want marketers to forge connections with them online using social media and other platforms.

So, your marketing should include promotions of upcoming events, but it should also include building/maintaining relationships with your target audience. 

How to Market Your Music Venue Post Pandemic

Marketing your music venue today goes beyond just attracting new people to your venue and straight to your audience’s digital platforms. To stay relevant and meaningful in today’s environment, you must interact and engage with people using your target audience’s favorite online platforms. 

After all, your venue is just a place, but your brand is much more. According to Small Biz Genius, 64% of women and 68% of men admit to feeling an emotional connection with a brand. That same connection cannot be made with an event, but brands are much like people in the sense that consumers can become personally connected to them with the right live music marketing strategy.

In addition to your traditional live music marketing promotions, here is a list of things you should be doing to build meaningful relationships and keep your brand in front of your audience as much as possible. 

Tip#1: Take a Look at the Marketing Budget

According to The Chron, your marketing budget will vary by a range of factors:

• Your potential for earning, which depends on the size of your venue and the music acts you’re promoting.
• Location matters. Large cities such as New York and Los Angeles will earn much more than smaller locations.
• The more shows you put on, the more popular you will be. Consider this when booking acts (big and small).
• Consider common costs such as caterer, insurance, advertising, staff, security, and the act’s crew and performance fees. They can chip away at your profits while accommodating entertainers.  

A lot falls into that basic formula of creating your marketing budget, and marketing is one of them. However, it’s up to the promoter to decide how much to invest in marketing and where or how to spend it. For instance, how much does that promoter have to market the show to get people in the door (or online)? How much is a promoter willing to spend on marketing to make sure that happens?

The marketing budget requires the promoter to take the gross potential, back out the estimated costs to put on the show, then determine the maximum marketing spend from what remains. 

Once you’ve determined a venue marketing budget you can live with, the next step is to determine how to spend it. It can go anywhere from Facebook ads to print advertising, other digital media, and radio.

Tip #2: Come Up with Objectives

Just as with any business initiative, you need to start by first developing and prioritizing your key business objectives that drive what tasks need to get done to achieve those objectives.

The critical element here is ensuring your goals are detailed, attainable, measurable, and bring value. A popular way to ensure that they are is by creating SMART goals — meaning they are Specific, Measurable, Attainable, Relevant, and Timely. According to HubSpot’s research, 52% of people said that the SMART framework ‘always’ helps them reach their goals, and another 35% said it ‘sometimes’ helps them achieve their goals. 

Note that this stage is just about getting your thoughts on a roadmap and prioritizing them based on the urgency and value they will bring to your business.

Tip #3: Determine Your Strategy

Your strategy is a detailed map of how you are going to achieve your objectives to market your music venue. The strategy will likely involve multiple people, so be sure it’s understandable and documented.

Keep in mind that every single goal, project, and task must align directly with your marketing objective. You need to break down your strategy into the types of people you want to attract, your goals for attracting them, and how you will measure success to inform future decisions.

Tip #4: Define Your Target Audience

Part of the strategy needs to be defining your personas or the type of people that come to your venue or that you want to attract. Who are they? What kind of music do they like? What age group are they? What are they willing to pay for tickets? Where do they live? What other interests do they have? Once you know your audience, you can advertise your venue where you know they are – Facebook, Twitter, Instagram, magazines, radio stations, and even paper posters where they congregate.

Tip #5: Set Your Goals

Your music venue marketing goals need to be specific. Suppose you want to increase brand awareness. In that case, you can set up specific tasks that will help you achieve that goal, such as creating targeted social media ads and/or bumping up your email marketing to target specific personas you created.

Make sure the goals are aligned to the strategy and bring real value. That means you need to evaluate whether the cost to execute your plans is worth the value you expect to get out of the effort.

Tip #6: Establish Success Metrics 

One of the biggest pitfalls businesses make in their strategy is to overlook the success measurement element. Defining how you will measure your marketing success is critical because it 1) allows you to see if your efforts are moving the needle, 2) identifies which actions are most effective and which aren’t bringing the intended value, and 3) gives you a chance to adjust your strategy or efforts to make more of an impact.

Tip #7: Make Sure You’re Set up for Success

It’s one thing to say you want to improve brand awareness or increase sales. It’s quite another to have the systems and capabilities in place to execute your goals. If, for instance, you don’t already have a venue fan page, you need one. Where else are you going to send people you were successful in attracting? How do your social media pages look? Are they optimized and designed in a way that attracts your target audience? Are you consistently adding fresh content?

This may mean focusing more on one social channel than another. In the music industry, audiences engage more on Instagram rather than Facebook. Here are some Insta-specific ideas you can consider.

1. Use Instagram stories to your advantage: You can jazz up a simple pic of a show poster with animated GIFs, text, and even clips of music from the artist you are promoting. You can also use the “swipe up” feature in IG Stories to link your followers directly to your venue’s website or a ticketing website. 
2. Be a follower: A great way to start getting more followers is to start following other Instagram profiles. Seek out the people you interact with most often. Then start building outward from there by following the accounts of the bands that are playing your venue in the future. With any luck, they’ll start following you back and sharing your IG pics and info about their upcoming show. 
3. Don’t fear hashtags: Hashtags are still one of the easiest ways users of Instagram can seek out accounts that share their interests. Use simple things like the artist’s name, #livemusic, #music, #rock, etc. It sounds silly, but it’s surprisingly effective. 
4. Learn to regram: If you see something great that an artist has posted to their Instagram, you can, and should, post it to your account. This is an excellent venue marketing opportunity to promote your business via their upcoming show. You can do this by using an app or via Instagram Stories. 
5. Share and share again: Make sure that you connect Instagram to your venue’s other social media accounts. With a couple of extra taps, you can share your posts everywhere, bringing new followers and engagement back to Insta as a result. 
6. Use Instagram for ticket giveaways: This can be an enjoyable way to get your followers and fans of an artist even more excited about an upcoming show. Just keep the rules simple and make sure that you look over Instagram’s regulations regarding promotions to keep things on the up and up.

Tip #8: Assign Tasks

Get your whole team involved and make sure everyone is on the same page. Delegate tasks with a strict timeline attached to them. Come up with specific activities that need to happen to reach those goals and objectives. Everyone should know who is doing what.

The post Effective Live Music Marketing Ideas for Today’s Concerts appeared first on Perform-Fest.

They have to book the artists, market themselves, organise paperwork and permits, handle logistics of how to get people in and out of the festival site safely, etc. 

It’s an enormous undertaking that can go wrong in so many ways. Most festivals do pretty well but some are marred by problems before they’ve even started – here are the top five mistakes made when organising a festival.

1. Poor Marketing

The biggest mistake is not promoting your festival enough or not promoting it in the right way. Having an appropriate event marketing strategy is vital, or your festival will fail.

You need to let people know when you’re having your event and where it will be held because if no-one knows about it, they can’t come to it. 

As well as this, you need to make sure that your marketing follows your brand strategy, as marketing material is usually the first thing that potential festival-goers see of your festival. If you’re organising a rock festival, but the branding screams ‘pop’ then you’re likely to attract the wrong crowd.

It’s easy to make the mistake of thinking that no publicity is good publicity, but promoting an event successfully means investing time and money, for example on flyers, posters, social media posts etc. 

Many festivals choose to hire a digital marketing agency to deal with their marketing, which takes a lot of pressure off of the promoters’ shoulders. All a marketing agency would need was a clear vision of how the festival is looking to promote itself, and then they can continue on with their work.

2. Choosing The Wrong Venue

Choosing where your festival will be held is one of the most important decisions you’ll have to make as a festival organiser. You need somewhere that has enough space for all the stalls and stages, plus space for people to move around in without getting too crowded or running into each other. 

If there aren’t any hotels close by, then it may be very difficult for anyone who wants to stay over at your festival – so not having enough available accommodation could also affect whether people decide to come or not. 

Quickly deciding that your local sports field is the best place for a festival is an easy mistake to make, and it could mean you’ll have to start all over again and quickly!

3. Forgetting About Facilities

Facilities are important because people need somewhere to eat, drink and go to the toilet – they want somewhere safe and comfortable where they don’t feel like they’re going to be ripped off and can recharge their batteries with food and refreshments. 

Different festivals attract different kinds of people so having toilets, charging points and places for parents with babies is essential as well as decent places for those who want to grab a snack between bands on stage. 

Knowing how many portable toilets per person is required is essential, as well as making sure that there are plenty of bars and food service venues to ensure queues don’t go on for miles.

4. Going Over Budget

If you want an event that people will remember for years to come then the chances are that the costs aren’t going to be very predictable – there’s no way of knowing what kind of things might happen (from acts cancelling last minute to bad weather), so it’s important not to run out of money before everything is finished and dusted. 

Getting started on organising your festival by asking people for sponsorship could help but make sure you know how much cash you’ve got first before getting carried away.

Hiring a bookkeeping assistant/service will help you ensure that you always have plenty of money, as well as allow you to track transactions more accurately.

5. Mis-use Of Technology

Technology has changed many things in life, including how we look for information about events that interest us, where to buy tickets and how we visit venues whilst they are hosting events. 

Without using this technology to your advantage when planning a festival, it’s likely that your festival will fall behind others.

There are many technological advances that have been made to make festivals and events easier to attend and manage. For example, touchless visitor management systems have been introduced to events, as well as the introduction of the likes of body scanners and security systems.

It’s easy to think that using some of the technology available would always be helpful, but it’s important not to rely on everything working for you – if network providers fail then there could be nobody able to buy tickets at all, meaning you’ve wasted time and money.

To conclude, while organising a festival is a big undertaking, it’s not an impossible task if you think carefully about what you need and how to do it.

The five most common mistakes made when organising a festival are poor marketing, choosing the wrong venue, forgetting about facilities, going over budget and misuse of technology. Make sure you avoid these mistakes by carrying out research into your location, lining up the best acts possible from day one and making sure that people can get into your event and know where they’re going once they arrive.

The post Top 5 Most Common Mistakes When Organising A Festival appeared first on Perform-Fest.