Conference Schedule

Wednesday, October 23, 2019

Anatomy of a Song
6:30pm – 8:30pm
Halifax Central Library Media Studio
Are you interested in songwriting? Want to learn about some of the tools musicians use to make a song powerful? Come join us for a deep analysis of the Arkells’ recent hit “Knocking at the Door”. Registration is required. Please call 902-490-5706 or visit the Welcome Desk at Halifax Central Library to register.


Thursday, October 24, 2019

Label Forum
10:00am – 4:00pm
Room 301

The fourth annual Label Forum will bring together national label representatives, the top minds in publishing, and experienced artists to participate in round table discussions and B2B networking.  By focusing on the modern role of labels and publishers, and analyzing the current shift happening in the market, we can determine where the industry is headed and how best to do business in this modern context. Prior registration required.

10:30am Moderated by Marc Brown
RBC Learning Centre

Understanding how industry insiders listen to and discover new music is one of the most important things for artists and their teams to know. Join us for a discussion on what you should be thinking about before pressing send on that pitch email. Learn how to craft pitches and think about how potential audiences might receive them.

Self Defence in the Music Industry
11:45am Sarah Falzon & Alayna Kolodziechuk
RBC Learning Centre

How can artists protect themselves when facing 360 deals, #metoo, and other current issues? Toronto entertainment & media lawyers, Alayna Kolodziechuk and Sarah Falzon (Taylor Oballa Murray Leyland LLP) speak about knowing your rights and how to protect yourself and others against artist exploitation.

The Future of Music
1:45pm Anna Bond, Tim Hardy & Dan Hawie
Halifax Central Library RBC Learning Centre

What will the music industry look like in 2029? Join us as we discuss how music is predicted to be consumed in the future and what revenues will look like in 10 years time. If you are concerned about making money in music, this panel is for you.

Release your Album with a Bang
3:00pm James Trauzzi
Halifax Central Library RBC Learning Centre

Drawing from examples of recent album campaigns by well known and developing Canadian artists, this session will discuss the importance of branding, promoting and marketing your next release. From easy tools at your disposal to more “out there” ideas, make sure your next album release stands out.

Friday, October 25, 2019

Naloxone Training
9:15am Megan Horochuk, Direction 180
RBC Learning Centre
Naloxone can help stop an opioid overdose. The training workshop will provide information on what naloxone is and how it works; help participants identify signs of overdose; show what a naloxone kit looks like; demonstrate how to administer naloxone on a dummy; and provide an opportunity for participants to practice the administration of naloxone on a dummy. People having completed this training session will be prepared to administer naloxone and possibly save someone who is experiencing an opiate overdose. Prior registration is required, please email to register.

Harm Reduction: Navigating Substance Use in the Music Industry
10:30am Matthew Bonn
Paul O’Regan Hall
Join Matthew Bonn, Co-Founder of The HaliFIX Overdose Prevention Society, Harm Reduction Advocate and former IV substance user as he navigates a discussion on harm reduction in venues and festivals. You will leave with harm reduction tactics you can implement while attending or organizing shows and events.

One on One’s
11:00am – 1:00pm
Room 301
Sign up for an individual meeting with the invited industry experts who are participating in the conference. Ask questions, network and get feedback from professionals with the knowledge and experience to help you get ahead of the game. This is a fantastic opportunity for everyone from folks fresh to the industry to old hands who want to learn from experts in a focused, individualized setting. Prior registration required. 

Artist Interview with …And You Will Know Us by the Trail of Dead
11:30am Moderated by Ben Rayner
Paul O’Regan Hall
Join the band members from …And You Will Know Us by the Trail of Dead as they reflect on their career of over 20 years, discussing the changes in how music is released and how they navigate the industry. Through their experience, discover what it takes to find and maintain success in an evolving industry.

Digital Marketing — Standing Out In Today’s Musical Climate
1:30pm Dimplez
Paul O’Regan Hall
With the ease in access to distribution and loading music on digital service providers, how does one effectively release music and stand out? Structure. Learn how an independent approach to developing a project roll out, releasing the project, and identifying key performance indicators will set you apart.

Fireside Chat with DJ NDN
Paul O’Regan Hall
Ian Campeau, also known as DJ NDN, is the co-founder and former member of the music group A Tribe Called Red (ATCR). He is Ojibwe, Anishinaabe from the Nipissing First Nation. Through a powerful combination of art and activism, he uses his notoriety to draw attention to issues facing society and the music industry.

We would like to acknowledge that the festival takes place in Mi’kma’ki, the ancestral and unceded territory of the Mi’kmaq People. This territory is covered by the “Treaties of Peace and Friendship” which Mi’kmaq and Wolastoqiyik (Maliseet) people first signed with the British Crown in 1725. The treaties did not deal with surrender of lands and resources but in fact recognized Mi’kmaq and Wolastoqiyik (Maliseet) title and established the rules for what was to be an ongoing relationship between nations.

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