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Briana Cheng

b4

Briana Cheng is an A&R at 4AD and the founder of its sister digital label, b4. Briana started her career in music through journalism writing for Earmilk, Dazed, Complex, among others, before making her way to the business side of the industry – A&R at Mom + Pop, PR at Tell All Your Friends, events at Dummy Mag, DJ. Before landing her role at 4AD / Beggars Group she was A&R at Downtown Records for three years.

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