If you have a music event, you must get the word out. Social media can be a powerful tool for your event. Let’s look at why.
Social Media Helps to Spread Awareness for the Event
The first and most obvious reason your music event needs social media marketing is that it helps to spread awareness. Your venue or band may not have much presence online, and that should change. No one will attend the event if they don’t know it’s going on.
Social Media Helps to Build FOMO
Fear of missing out (FOMO) drives many to make purchasing decisions on social media. If you can market your event as one for the ages or talk about how fast those tickets are selling, people will want to buy your tickets as soon as they can.
Social Media Helps People to Hear the Bands That Are Going to Play
People may have seen your music event advertised on fliers. Physical ads are still very important, especially in the age where everything feels like a giant digital ad. However, social media ads can do a lot of things, including showing the bands in action. You can upload videos of the bands performing, and if people like what they hear, they will want to attend.
What Sites Work Well to Promote Your Music Event?
There are several websites that you can use to promote your music event, including:
Facebook is a great website for connecting with local communities. Facebook Groups connect you with like-minded people, including music fans and those in the area where the event will take place. You can also create events on Facebook. These events can promote themselves to the algorithm and provide all the information needed about attending.
Instagram is a site that relies on visuals, making it perfect for promoting your event. You can upload the fliers or some Reels of the bands performing. Another feature is Instagram Stories. These are 24-hour posts, which you may use to create urgency or promote flash sales on tickets.
YouTube
YouTube can be a great platform to promote your event. When you encourage uploads of performances at the event, people may promote the event for you. You can make an official account and show videos of previous events in their entirety. Also, YouTube has Shorts, which may help you reach a certain audience.
TikTok
TikTok is an amazing platform if your event is for a younger Millennial or Gen-Z audience. It relies mainly on short, vertical videos, and its algorithm is quite good. Posting videos of the bands performing or showing behind-the-scenes content involving your event may help you attract fans.
X (Formerly Twitter)
X is another platform you may use to promote your event. If you can think of short, witty posts or ways to get people’s attention, your post may go viral. You can also purchase X Premium, which will give your event authenticity and a possible algorithm boost.
BlueSky
One emerging social media platform you may want to try is Bluesky, which is a growing alternative to X. Bluesky has a culture of sharing hobbies, and its custom feeds can be powerful. Not only that, but it’s a site where you don’t chase an algorithm but post great content and use the proper hashtags to grow. And take advantage of any features that emerge on this app.
Using Ads
Most of these social media sites (excluding Bluesky) have some kind of ad program that you can use to promote your event. These ads tend to be targeted, meaning you can select the location and demographics of your average audience member. Not only that, but these ads allow for flexible budgeting, which can help if your budget is lacking.
With that said, be sure that you have a catchy or memorable ad campaign. If your ads are dry or annoying, people won’t attend!
Get as Much Information as You Can Out
You wrote a post about the event, but you forgot to link people to where you buy tickets. No biggie, right? Wrong. Many on social media don’t like to go searching for this, and they may not attend your event.
Be sure to tell people when the event is, where, how to get tickets, how much you charge for it, and more.
Hire a Marketer
Finally, consider hiring a good social media marketer to grow your event. A good marketer may help you get the word out if you aren’t social media savvy or if you are too busy attending the event to invest too much time in social media.
Final Thoughts
A smart social media strategy can help sell out the venue for your music event. By using as many sites as possible and spreading awareness on them, you can get many sales. Good luck!
